Google Tag Manager

Google Tag Manager is a service for tracking the activities of your ecommerce visitors and can be used to assess the effectiveness of your ads, generate remarketing audiences and map insights into how your store is being used.

This app implements the Google Tag Manager tag in the code of every page on your site, allowing you to track navigation and conversion events within Google’s best practices and analytics standards. You will need to enter your GTM account ID on the application's setup page.